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About Usinger's

At Usinger's, Some Things Never Change

The Usinger Family has been making sausage in Milwaukee, Wisconsin for over 130 years. Usinger's is a one of a kind, nationally recognized family business devoted to the craft of sausage making. Feinschmeckers (gourmets) will discover over 70 varieties of old world sausage. From a better bratwurst to an authentic beerwurst, superior European-style wurst doesn't get any better than Usinger's ... producing quality sausage products and providing excellence in customer service since 1880.

Usinger wurstmachers are still located on Milwaukee's Old World Third Street, the site of the original store, where they adhere strictly to the original family recipes. Unchanged since 1880, these recipes are never altered in order to meet a competitive price. To the Usinger sausage makers, it is a matter of pride to maintain their tradition of excellence. Even among members of the meat industry, the superlative quality of Usinger's Sausage is recognized.

The Historic Factory

Inside Usinger’s factory, the tradition and family heritage the business is built upon still remains. The factory has modern luxuries and technology of today, but the original ovens and recipes still remain. Any modern equipment was approved only if it did not change the taste of the sausage. Fritz Usinger, Usinger’s President, carefully oversees production of the hand-made specialties, from the initial stages, through smoking, packing and shipping.

Historical photographs and relics decorate the staircases, the store, and even the factory itself. The Usinger elves have been making the sausage since the 1880s. You may never see them, but you definitely feel their presence when you visit the store and taste all of the old-fashioned goodness.

Learn more about our history »